With people stuck at home and dreaming of travel the past 2 years, the humble Pina colada reserved for tropical holidays and being caught in rain has had a major resurgence and is now ranked in the 10 most popular cocktail list!
The Margi still sits at number one, but the Pina Colada and a few other old school tipples like the Porn star martini and the Mai tai have seen a sharp rise in popularity and a sharp increase in online searches. It all seems very reflective of the post-pandemic desire to travel and ramp up the good times!
The drink, invented in a hotel bar in Puerto Rico in the 1950s for wealthy tourists looking for a taste of the Caribbean, is a mix of rum, pineapple, coconut, and lime.
As the generation of boomers have started enjoying the resurgence of cocktails, they they are bringing back the cocktails they enjoyed once enjoyed in the 70’s, 80’s and 90’s, and with that bringing them back to the fore and introducing the younger generation to these cocktails as barman and drink companies capitalise on the trend and come up with new and exciting ways to reintroduce them.
The often-colourful concoctions with a vintage feel are also attracting the Instagram crowd who are emulating the 70/80/90 fashion aesthetic and matching that with their drinks.
A survey of 1,000 people by Drinks House 247 found piña colada was most popular among those aged between 25 and 44, and 55 and over.
Analysing sales data for the past month, we have seen a sharp increase in the purchase of the Pina Colada and a demand from retailers to stock them.
We have partnered with the Goodrop who make a mocktail version of the pina colada with fresh pineapple and lime juice from their East coast farm in central NSW and added our special blend of dark and silver rum and a dash of coconut puree and falernum to bring the flavours of the Caribbean to the drink. All batched in our eco-friendly pouches and ready to pour straight from the bag and enjoy! Add a dried pineapple and Marciano cherry and you will be transported to the dunes of the Cape!
Available online at www.sophisticatedcocktailco.com.au or Dan Murphy outlets in NSW and other independent retailers across the country.